William Storey

‘No’: Guenther Steiner reacts to latest Rich Energy drama

Haas team principal Guenther Steiner has revealed that he was not at all shocked to see Rich Energy in the headlines after their issues with a British Superbikes team. OMG Racing were forced to issue a statement confirming that their deal, signed in 2020 to take Rich Energy on as a name partner was made

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Rich Energy in dispute with racing team after bizarre split announcement

British Superbike (BSB) team OMG Racing has affirmed that it was never sponsored by Rich Energy after the energy drinks brand announced the end of their partnership. William Storey’s premium energy drinks company became a name partner of the Haas team in 2019, but the American side had a woefully underperforming car that year. Romain

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Guenther Steiner insists Haas not desperate to replace Nikita Mazepin sponsor

Haas team principal Guenther Steiner has reassured that the team are not desperate to find new sponsors after their relationship with Uralkali ended ahead of the current season. Nikita Mazepin was signed by Haas last year after winning two Formula 2 races with Hitech, but he endured a miserable season as he was comprehensively out-performed

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Rich Energy CEO fires back at Clarkson over Mazepin insult

Rich Energy CEO William Storey has aimed a fierce retort at Jeremy Clarkson after the Grand Tour presenter slammed Haas driver Nikita Mazepin. Following Russia’s horrifying invasion of Ukraine in recent days, Uralkali, title sponsor of the Haas team, had their branding removed by the Banbury outfit due to Russian Oligarch Dmitry Mazepin’s links to

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Rich Energy present new era F1 car, 2022 announcement pending

Rich Energy have once again teased a return to Formula 1 by tweeting a digital photo render of a 2022 car. The image displays a side view of the back of the car, with the rear wing, the exhaust and rear suspension visible. The livery features the black and gold of Rich Energy’s drinks cans,

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F1 engineers want Verstappen to be stripped of championship, Masi fired

A number of F1 engineers believe that Sir Lewis Hamilton was “robbed” of the 2021 championship and want Max Verstappen to be stripped of his title. That’s according to William Storey, the outspoken co-founder and CEO of Rich Energy. The energy drinks company became the title sponsor of the Haas Formula 1 Team ahead of

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Rich Energy sponsorship on Haas F1 car in 2019.v1

Rich Energy tease F1 return ahead of McLaren 2022 car reveal

They’re at it again. Rich Energy have sent out another teaser of their potential intentions to return to Formula 1 with a tweet on the day of McLaren’s 2022 car reveal. The energy drinks company became the name partner of the Haas team in 2019, with the Banbury-based squad having finished an impressive fifth in

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