Rob Bloom has been appointed the chief marketing officer (CMO) of the Aston Martin F1 Team after leaving McLaren.
Speaking to Formula1News.co.uk on Friday, Bloom described the move as a “huge privilege” and thanked Jefferson Slack – who was appointed commercial director of the Silverstone-based team in September – in particular.
“It is a huge privilege to join Aston Martin Cognizant Formula One team at the dawn of an exciting new era,” Bloom told this publication.
“There are few opportunities in life to work with a brand as prestigious as Aston Martin and to be joining at this pivotal time – as the company returns to Formula One as a manufacturer with a real purpose – is a challenge I am incredibly excited to be taking on.
“I have a lot of admiration for the team – especially the energy, enthusiasm and fighting spirit it has demonstrated over the years.
“I’m joining a great group of people and I am committed to challenging myself and those around me to deliver a brand and marketing strategy that captures the unique spirit of this team and its fans.
“Throughout my career I have championed a fan-first agenda and I look forward to inviting our global fanbase to join us on this truly exciting journey.
“I am grateful to the executive team, including Jefferson Slack for this opportunity. It’s an honour to come on board and make my mark,” he added.
Bloom spent over eight years at McLaren, working a number of roles in their social media and broader marketing team.
Most recently, he served as the McLaren Group’s digital director and was responsible for improving fan engagement via social media and other channels.
Bloom’s addition to the Aston Martin F1 Team comes hot on the heels of their rebrand at the start of 2021 and confirmation that Cognizant will be their title sponsor this year.
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