Sergio Perez’s departure from Red Bull may have ended a difficult chapter in his racing career, but it has also paved the way for a new face to step into the spotlight — Brazilian rookie Gabriel Bortoleto.
KitKat Switches Allegiances
Perez had long been backed by Nestlé, with the KitKat logo appearing on his helmet throughout the 2024 season. But with Perez stepping back from F1 competition, Nestlé has shifted its focus to Bortoleto, now a part of Audi’s new lineup.
The 20-year-old was recently featured in a new Brazilian advert for KitKat, wearing a race suit branded with the iconic chocolate bar. The caption read: “After an intense start to the championship, that time between one GP and another will be like this: a well-deserved break and with a lot of KitKat.”
Perez Takes a Step Back
Though no longer on the F1 grid, Perez remains a brand ambassador for KitKat and has participated in various marketing campaigns. The Mexican driver is currently taking a break from racing, though he hasn’t ruled out a return.
He’s one of several drivers linked to a potential Cadillac seat in 2026, joining a group that includes Daniel Ricciardo and Mick Schumacher.
Bortoleto’s Early Challenges
While Bortoleto is enjoying his growing sponsorship appeal, the on-track experience has been far more difficult. He is yet to score a point after six races with Audi-Sauber and is among four drivers still seeking their first top-10 finish this season.
Still, with growing support at home and now major sponsor backing, the future remains bright for the Brazilian prospect.