Haas kicked-off the 2023 launch season in style, with the Americans having unveiled a completely new livery for the forthcoming season, following their new relationship with money transfer company MoneyGram.
The American side released pictures of their new livery Tuesday afternoon on a model car, which has no relation to the car that will actually hit the track come pre-season testing in February.
Haas have ditched their recent white and red look for a drastically different design, with the main colour of their new car being black.
White stripes run along the car’s cockpit, sidepods and engine cover, with the rear-wing and front-wing being red.
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The design has gone down well with most fans, with some having likened it to Minardi’s 2005 design.
Haas team principal Guenther Steiner was thrilled to see the livery shown to the world, with Haas having been the “first out the gate”.
“It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery,” said Steiner.
“But our attention is firmly on getting the VF-23 on track and preparing for the season ahead.”
2023 should be a strong year for the Americans, thanks to having a title partner for the upcoming season.
Haas somehow managed to make it through last year without a title partner, after ending their relationship with Nikita Mazepin and Uralkali following the ignition of the conflict in Eastern Europe.
The side have also lost their German sponsors after ending their relationship with Mick Schumacher; however, having MoneyGram onboard is believed to more than make up for their loss.
Steiner is targeting sixth in the 2023 Constructors’ Championship after finishing eighth last season, with a more aggressive development strategy expected.
What Haas’ 2023 car will truly look like is yet to be discovered, with the livery reveal having taken place on a virtual model car, based on the “basic shape” of the VF-22.
“We asked the team and it was confirmed that the way the car differs from last year’s Haas was only a matter of the artistic freedom of the graphic designers,” Auto Motor und Sport correspondent Tobias Gruner said.
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Haas introduced just one upgrade package during 2022 following their financial issues yet remained somewhat competitive throughout the season.
Money wasn’t the only issue the team had to deal with last season, though, with their 2022 car having also been too heavy.
“We should have slimmed the car down more than we did,” Steiner told Auto Motor und Sport.