There has been major change at Ferrari over the winter break, after team principal Mattia Binotto resigned from his role with the team after the season finale in Abu Dhabi.
The Scuderia got off to a flying start under the new regulations, but strategic blunders and reliability woes saw the team fall some way short of Red Bull in both championships.
Fred Vasseur has been appointed from Alfa Romeo to replace Binotto as Ferrari look to shake up the team and get rid of anyone or anything that was contributing to their detrimental mistakes in 2022.
Alongside changes in staff, there has now been a change in finances, as Ferrari have announced that they have signed a deal with Genesys for the company to become the Scuderia’s new team partner.
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Genesys is an American software company that sells call centre and customer experience technology to businesses using a distributed cloud environment.
Ferrari have confirmed that the company’s logo will feature on Charles Leclerc and Carlos Sainz’s 2023 car, which is set to be unveiled on February 14th.
CEO of Ferrari Benedetto Vigna has expressed his delight at bringing Genesys on board, claiming that both companies’ similar approaches with be mutually beneficial to the partnership.
“We are delighted that Genesys are joining Scuderia Ferrari as a team partner and will also be features in our LMH programme,” said the Ferrari CEO.
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“As another business focussed on technological leadership they, like us, have a tireless approach to continuously improve and progress. I know that the synergies between our two businesses will deliver huge value on both sides.”
Fred Vasseur will have the opportunity to watch Leclerc and Sainz in action for the first time at the end of this month, after Ferrari confirmed that they would be heading to Fiorano, the team’s private racetrack, to take part in a three-day test before F1 travels to Bahrain for pre-season testing.
A new team partner could make a significant different next season, as the margins between Red Bull, Mercedes and Ferrari are tipped to be closer than ever before as the new regulation changes begin to make a difference.