Ferrari has inked a deal with luxury Italian fashion brand Giorgio Armani which will see the Scuderia’s drivers, Charles Leclerc and Carlos Sainz, and its management, wear their clothing at official team events.
“The dynamism of the Emporio Armani style will be a feature of the travelwear range, again in navy blue tones, that all team members will wear on their journeys, which every year takes them around the world to compete in the FIA Formula 1 World Championship,” Ferrari said in a statement announcing the collaboration on Tuesday.
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Commenting on the partnership, the founder of the fashion house said he is “proud” that they will be associated with Ferrari.
“Today, more than ever, we need to find a way to promote Italian excellence in a dialogue between different areas and disciplines,” Armani said.
“Ferrari is recognised around the world as a symbol of Italy and I am proud of this collaboration.
“I have come up with an elegant wardrobe for the drivers, which is suitable for their travels in the hope that we can all be on the move again soon and that, all together, we are ready for our country’s recovery,” he added.
Meanwhile, Ferrari President John Elkann said: “Armani is synonymous with Italian style and elegance: we share the same pride in representing our country around the world.
“As from today, Scuderia Ferrari and Giorgio Armani join forces to be strong together and not just on the race track.”
Ferrari has announced a number of other new partners and sponsors in recent weeks, including high-end Swiss watch company Richard Mille and Spanish beer brand Estrella Galicia 0,0.
Weichai Power, a Chinese state-owned diesel engine company which began sponsoring Ferrari in 2013, is also set to revive its sponsorship deal with the Scuderia this year.
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