Ferrari and Estrella Galicia have announced a partnership ahead of the 2021 season getting underway, with the Spanish beer brand agreeing a sponsorship deal with the Scuderia following Carlos Sainz’s move to the Maranello-based team.
The Spanish beer brand previously sponsored McLaren when Sainz was one of their drivers.
Under this new agreement, the branding of Estrella Galicia’s non-alcoholic beer, Estrella Galicia 0,0, will be displayed on Ferrari’s 2021 car and its drivers’ overalls.
Estrella Galicia 0,0 will also become the “official beer” of the Ferrari F1 Team.
“We are pleased to embark on this new partnership with Estrella Galicia 0,0 an emerging brand in the global beer sector,” Ferrari team principal Mattia Binotto said in a statement on Monday.
“We share many values with the Spanish company, such as the pursuit of excellence, respect for tradition and ties to our geographic roots and the craftsmanship of our product.
“Furthermore, Estrella Galicia 0,0 has been present in motor sport for many years, paying particular attention to talented youngsters, which is something else we have in common,” he added.
Meanwhile, Ignacio Rivera, CEO of Corporación Hijos de Rivera – which owns the Estrella Galicia beer brand – hailed their new partnership with Formula One’s most successful team.
“We are pleased to become a team partner of Scuderia Ferrari, the most successful team with the biggest following in F1,” he said.
“Our association is based on shared values such as passion, search for excellence and our artisan tradition.
“I am sure that with these ingredients, we will enjoy great moments together that will help get our message across to beer lovers around the world.”