Since Liberty Media took control of Formula 1 in 2016, the popularity of the sport in the USA has grown phenomenally fast.
The attendance record was broken last season at the Circuit of the Americas and the upcoming season will feature three races in the United States.
The Grand Prix in Austin will be joined by the Miami Grand Prix for the second year in a row, while the Las Vegas Grand Prix will make its debut towards the end of the year.
Now, for the first time since 2015, there will be an American driver on the grid in the form of Williams rookie Logan Sargeant.
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The Florida-born driver secured enough Super Licence points during the F2 finale to race in Formula 1, much to the excitement of the American fanbase.
Red Bull team principal has however claimed that while having an American driver will be good for F1, racing at the back of the grid will limit the influence that he can have.
“It’s great to have him there and he’s a talented young guy,” he told the New York Post.
““But he’s going to be limited in what he can do.
“The problem is, if you’re finishing 14th or 15th it doesn’t really turn people on. I think if he was fighting at the front in a competitive car, then you’d see what happened with Fernando [Alonso] in Spain, or Checo [Perez] and the reaction in Mexico.
“So that’s what we need: an American driver fighting for victories and world championships.
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“Imagine is there was an American Max Verstappen. What we need is a young, talented, competitive American driver.”
The future of Williams looks exciting and the team will be hoping that the new leadership of former Mercedes strategic director can lead them away from the back of the grid.
Pairing the ever-impressive Alex Albon with and exciting young prospect such as Logan Sargeant makes the long-term project an appealing one at Williams, as the team hunt for a return to the midfield in the near future.