Formula 1 is preparing to descend on the famous Las Vegas strip for the first time ever in November, as the sport embraces its growing popularity in America.
Las Vegas is the latest addition to the Formula 1 calendar, joining the Miami Grand Prix, which was added last year, and the Circuit of the Americas, which has hosted a race since 2012.
Red Bull is Riding high in the 2023 season, having won every race so far, including four 1-2 finishes, the team is looking ahead to the impending star-studded spectacle in Sin City.
If Red Bull’s dominance continues, both titles are set to be locked up by the time drivers hit the streets of Las Vegas but that hasn’t stopped the excitement levels rising among the teams.
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“It’s very kind of them to put the event on my 50th birthday,” Horner told the Barstool Sports podcast.
“I think it’s going to be the biggest sporting event globally this year, I really do. I think the interest and the hype around that race – a Saturday night race down the strip in Vegas – who doesn’t want to be there? Who does not want to see that race? It’s going to be such a spectacle.”
The Las Vegas Grand Prix might find itself fighting for TV audiences during the weekend though, as it lines up against the final of the Cricket World Cup.
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Las Vegas marks the latest move from Formula 1 bosses to appeal to the sport’s growing fanbase in America, credited to the success of the Netflix series ‘Drive to Survive.’
Formula 1 CEO Stefano Domenicali addressed the embrace of the US by the sport’s officials, claiming that it would have come sooner if the previous bosses hadn’t been “too arrogant.”
“We have the opportunity, now we are capturing new fans, much younger, more diversified, to get into the details of explaining what Formula 1 is,” Domenicali added.