Celsius agrees Ferrari F1 sponsorship deal

Celsius has thrown its financial support behind Ferrari, becoming their exclusive energy sponsor for all 2023 US Formula 1 races.

Celsius has agreed a sponsorship deal with Ferrari’s Formula 1 team to be their exclusive energy drink sponsor at the three US Grand Prix races on the 2023 calendar.

Formula 1 will head to Miami in May, the Circuit of the Americas in October and the brand new Las Vegas street circuit in November.

Ferrari’s car will feature the Celsius logo when it hits the track in Miami, while the team shares social media content from the company while the deal is in place.

Celsius will be hoping that Ferrari will have seen a turnaround in fortune by the time the grid arrives in Miami, as the Italian constructor currently sits in fourth place.

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Ferrari driver Carlos Sainz is languishing in fifth place in the Drivers’ Standings, while his teammate Charles Leclerc is down in tenth place after two DNFs in three races.

The Italian team had a tough weekend at the Australian Grand Prix after it left Melbourne with zero points following Leclerc’s retirement and a late penalty dropped Sainz down to 12th.

Sainz was penalised after he caused a collision with fellow Spaniard Fernando Alonso shortly after the second safety car restart, sending the two-time world champion off the track and almost into the barriers.

“No, it cannot be. Do I deserve to be out of the points? No,” Sainz said over the radio after learning of the penalty.

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“It’s unacceptable. Tell them, it’s unacceptable. They need to wait until the race is finished and discuss it with me.

“Please. Ask them please, please, please, please to wait and discuss it with me.

“Clearly, the penalty is too severe,” he added.

Fortunately for Alonso, the stewards returned the remaining drivers back to the starting order of the second restart, giving the Aston Martin driver his third consecutive podium.