Alpine reveal plan to enter the US market

Renault's F1 team was rebranded Alpine in 2021, as the French car brand looks to get more international exposure.

The Alpine brand has been growing and growing in recent years, with the success of the Formula 1 team, which entered the sport in 2021, playing a big part.

The French car manufacturer are now looking to build on this success and expand their range of cars and the global reach of the company.

The ambitious plans for the rest of the decade set by Alpine include upping the annual sales form 3,546 last year to an astonishing 150,000.

Alpine CEO Laurent Rossi has revealed that the company will be looking to release a number of new cars after the success of their current sole model, the A110.

READ: Zak Brown admits Oscar Piastri needs to remove ‘race rustiness’

The plans involve releasing a compact crossover and a hot hatch by 2025 before launching a redesigned A110, all based on EV platforms.

There will then be two SUVs released in 2027 and 2028, as Alpine look to expand out of their current factory which has a capacity of creating 6000 cars per year.

Rossi has spoken about the target market for Alpine’s new cars, suggesting that the US market would be best suited to the new car ranges set to be created by the manufacturer.

“The US is the main destination for this car,” said Rossi to Automotive News.

Article continues below

“We want to go to the US, which will create the bulk of the extra volume above and beyond the hot hatch and sporty car we are launching in 2025, and the successor to the A110.”

Alpine will also be looking to build on their success in Formula 1, potentially becoming a regular on the podium in the next couple of years after finishing as the best of the rest team in 2022.

READ: Guenther Steiner denies ‘everything is sorted’ as he lashes out at FIA

Pierre Gasly and Esteban Ocon will form a formidable driver pairing for the team, after the legendary Fernando Alonso departed the team to join Aston Martin.

Rossi has also been speaking about the Alpine F1 team in recent weeks and has suggested that the team could be in for a bright future, should their two drivers be able to stay on good terms.

Ocon and Gasly have had their issues in the past and the Alpine CEO has warned the pair that should they not mature during their time together with Alpine, it could spell the end of their careers in F1.