From President Barack Obama to movie star Idris Elba, a host of famous faces have had to endure the mean tweets treatment, with Lewis Hamilton joining the list in a video shared by Mercedes.
The format was similar to that used by American talk show host Jimmy Kimmel in his late night show, seeing celebrities provide witty reposts to online trolls.
The former Formula 1 world champion took the hotseat, with his own team presenting a string of critical remarks for the driver to respond to.
From comments on his fashion sense to remarks about his activities outside of the driver’s seat, Hamilton faced a raft of comments on his long and decorated career in motorsport.
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In one, Hamilton was labelled a “mad hippy” by a social media user who wanted to know when he would focus on driving, rather than attempting to change the world.
“What do you want me to say? I’m a positive guy,” Hamilton replied, having made a point of fighting for diversity during his career.
“These [comments] aren’t really that bad, but I just want to say to everyone that has an opinion, everyone has the right to an opinion,” Hamilton concluded.
“Anyone out there that doesn’t like me, that’s still fine. Like, you’re not supposed to love everyone in the world.
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“So I wish you nothing but positivity and I appreciate still the comments because they’re pretty funny to be honest.”
Hamilton will be keen to silence his critics in the near future, as Mercedes looks set to return to winning ways through a series of upgrades.
Bringing their changes at Monaco, the Silver Arrows will hope for a strong qualifying performance in the famously tricky track, where overtaking is nearly impossible.