Williams Unveil New-Look 2021 Livery, Hack Derails Augmented Reality Launch

The Williams F1 Team had planned to unveil its 2021 livery via an augmented reality app, but this was derailed due to the app being hacked.


Williams have unveiled the livery for their 2021 challenger, the FW43B, showing off the car’s new look for the upcoming season.

The Grove-based team had planned to unveil its 2021 livery via an augmented reality app, but this was derailed due to the app being hacked.

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“Williams Racing planned to reveal its 2021 challenger, the FW43B, via an augmented reality app later today,” Williams said in a statement on Friday.

“However, sadly, because the app was hacked prior to launch, this will no longer be possible. We have subsequently removed the app from both the Apple App Store and Android Google Play store.

“We were very much looking forward to sharing this experience with our fans, particularly during this difficult time when being able to bring in-person experiences directly to our fans is sadly not possible. We can only apologise that this has not been possible.”

Williams driver George Russell subsequently expressed his disappointment with the cancellation of the planned augmented reality launch.

“I’ve seen the app and it was going to be an awesome experience for you guy. Whoever did this, seriously not cool,” he said.

Commenting on the FW34B’s livery, Williams said: “The team’s new look captures the spirit of the team’s past, the present transformation and its drive to future ambitions as it heads into its first full season of ownership under Dorilton Capital.

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“Whilst evolutionary on the technical side due to the regulations, hence the designation FW43B as opposed to the FW44, the 2021 car will race with a dramatic new visual identity sporting a livery inspired by Williams’ all-conquering cars of the 1980s and 1990s, combining blues, white and yellow accents.”

Williams finished last in the 2020 Constructors’ Championship after failing to score a single point, and they have already made clear that they are focusing on 2022 – when the new technical regulations will come into effect – instead of allocating a lot of resources for this upcoming season.

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