Stake F1 Team Unveiled in Unprecedented New Partnership

The Formula 1 grid will feature a new and exciting name on the grid this upcoming season, with the Stake F1 Team joining the pinnacle of motorsport as a result of their partnership with Sauber.

The leading crypto casino brand will serve as the team’s exclusive Title Partner for the 2024 and 2025 F1 seasons, in an innovative new partnership. The Stake rebrand is comprehensive, with the company also taking over the F1 team’s social media handles, which have now changed to @stakef1team.

Stake’s logos and branding are also expected to heavily feature on the team’s cars and other team-related merchandise, including drivers’ and staff clothing.

Alessandro Alunni Bravi, Team Representative, suggested that it was the perfect time for Stake to enter Formula 1, amid the sport’s ever-growing fanbase and reach.

“Last season represented the start of Stake’s journey in Formula One, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path,” he said.

“Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community; but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1.

“We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season.”

Meanwhile, Edward Craven, Co-Founder of Stake, expressed his enthusiasm about the unprecedented partnership, saying: “We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team.”

He added: “Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The upcoming years will be a thrilling ride with some mindblowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!”

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The presence of the Stake F1 Team on the grid will be a major talking point throughout 2024, and this partnership could pave the way for other, similar rebrands in the future.