French car-maker Renault will rebrand its Formula One team for the start of the 2021 season in a bid to promote its Alpine brand.
The team’s cars will sport a predominantly blue livery as part of the marketing of Alpine, a small sports car manufacturer which Renault acquired in 1973.
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Renault F1 team principal Cyril Abiteboul said the rebrand “comes at a key moment in the trajectory of the team and the sport”, pointing to the introduction of a budget cap in Formula One next year and the shake-up of the technical regulations in 2022.
“The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues – simpler and progressive in its governance.
“Alpine has its place in Formula 1 and can challenge for victory,” Abiteboul added.
Meanwhile, Renault CEO Luca de Meo described Alpine as “a symbol of French excellence” and said he is “confident it could be a very good story.”
The Alpine Formula One team will continue to be based on the existing infrastructure and personnel of the modern-day Renault F1 team.
On paper, Renault will revert to only being a Formula One engine manufacturer.
Alpine will be their only customer, with Mclaren switching to the Mercedes power unit next year.
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