Tuesday was a significant day for Haas and for Formula 1, as the Americans kicked-off the 2023 launch season, after revealing their new livery to the world.
Whilst the American outfit didn’t show their actual car for the forthcoming season, they did unveil a new-look for 2023, following their new partnership with MoneyGram, a US-based money transfer company.
Haas’ new title partner plays a prominent role in the outfit’s new livery, with their logo covering the vast majority of the black engine cover.
Black is the main colour on the team’s 2023 design, which also includes streaks of white and red.
The Americans new livery has certainly pleased many; however, many fans were quick to notice something before the launch took place.
Ahead of the launch of the VF-23’s livery, the team removed German brand 1&1 and Home Deluxe from their website, as well as Under Armour.
All three are believed to be as a result of the team dropping Mick Schumacher in favour of Nico Hulkenberg, with team principal Guenther Steiner having preferred experience over youth for the upcoming season.
The livery itself is certainly completely different from anything the Americans have had before, with it actually being a very refreshing change of design and colour.
Steiner admitted that he shares “everyone’s enthusiasm” and is incredibly pleased that Haas were the first team “out of the gate” for 2023, with Red Bull being the next to reveal their livery on Friday.
“I obviously share everyone’s enthusiasm around the livery unveil, not least as it’s a checkpoint in the pre-season calendar which means we’re another step closer to doing the thing we actually want to be doing – and that’s go racing,” remarked Steiner.
“I like the livery, it’s undoubtedly a more elevated and modernised look which is fitting as we move into a new era alongside MoneyGram as our title partner.
“It’s an exciting time of year for Formula 1 and it’s great that we’re first out the gate to showcase our livery but our attention is firmly on getting the VF-23 on-track and preparing for the season ahead.”