McLaren poaches key sponsor from Lewis Hamilton’s camp

Lewis Hamilton is expected to still be sponsored personally by Monster Energy.

Energy drink giants Monster Energy have officially left Mercedes following a 14-year partnership with the Silver Arrows, to kickstart their two-year deal with Mercedes.

It was discovered that Monster Energy have been removed from Mercedes’ list of partners on their official website; however, it’s believed that Lewis Hamilton’s personal deal with the company will continue.

Whilst Monster Energy leaving Mercedes is a shock, it’d be an even bigger surprise if they ended their personal partnership with the seven-time World Champion, considering the company has multiple limited-edition drinks in Hamilton’s name.

McLaren announced towards the end of 2023 that they’d agreed to a “multi-year” partnership with Monster Energy, which will see their logo on the Lando Norris’ and Oscar Piastri’s race suits and helmets.

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Monster Energy’s logo will also be on the team’s official caps and bottles, in what is a “proud” collaboration for the American company.

“Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing,” said Rodney Sacks, Chairman and Co-CEO, Monster Energy Company.

“Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience.

“We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”

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One key feature about Monster Energy is that, like rivals Red Bull, they create “awesome content” with the athletes they sponsor.

As a result, don’t be surprised to see more content from Norris and Piastri in 2024, with McLaren CEO Zak Brown excited to discover “new ways” of entertaining their fanbase.

“We are delighted to join forces with the iconic Monster Energy brand from next season onwards,” said Brown.

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“Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”

2024 is set to be a big season for the Woking-based squad, especially after they were consistently strong in the latter stages of last year.

If they start the new campaign with a competitive package, then they are genuinely viewed by many as the team most likely to take the fight to Red Bull, something Monster Energy would love!