Max Verstappen the face of new alcohol-free campaign

Max Verstappen is an ambassador of alcoholic beverage brand Heineken.

Reigning World Champion Max Verstappen is the face of Heineken’s new alcohol-free campaign and has featured in a new anti-drink driving advert.

Heineken are currently promoting their 0.0 alcohol-free beverage, something Verstappen has been involved in as an ambassador for the brand.

The campaign video involving the two-time World Champion is called “The best driver”, and has been created by Heineken’s in-house agency Le Pub.

The advert lasts one-minute and is set to a version of The Beatle’s “Baby You Can Drive My Car”, with it to be played for the remainder of the year across online, social and digital out-of-home.

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Speaking on the shoot, Verstappen admitted that the film was “great fun” to create, but that he hopes everyone “takes away the important message behind it”.

“As an F1 driver, making the right choices both on and off the track is vitally important for success,” Verstappen said, as reported by B&T Magazine.

“When driving, having that clarity and single-mindedness, particularly when it comes to safety, is crucial.

“The campaign was great fun to shoot and I hope everyone not only enjoys the film but takes away the important message behind it.”

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Bruno Bertelli, global chief executive of Le Pub, spoke on how Heineken has always “been culturally aware” of the issues drink-driving presents.

“Heineken continues to be a pivotal player when it comes to responsible consumption,” said Bertelli.

“In its own witty way, the brand has always been culturally aware of global issues and younger generations.”

Verstappen’s focus will need to be razor sharp this weekend as he prepares for the Belgian Grand Prix, an event he’s won two years in a row.

A victory this weekend would mark the Dutchman’s eighth consecutive win and 10th of 2023, whilst it’d also represent 13 in a row for Red Bull.

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The 25-year-old looks unbeatable currently and boasts a huge 110-point lead in the Drivers’ Championship, ahead of team-mate Sergio Perez.

Spa-Francorchamps will be very difficult this weekend though, with rain expected throughout the Grand Prix.

This likely won’t faze Verstappen, who has proven to be a star in the wet, unsurprisingly.