In collaboration with Lewis Hamilton, luxury watchmaker IWC have released a piece worth £139,000, titled the ‘Portugieser Tourbillon Retrograde Chronograph Lewis Hamilton’.
It’s the third watch created by IWC since they started collaborating with the seven-time World Champion in 2014, Hamilton’s second season with Mercedes and also the year he claimed his second Drivers’ Championship.
In accordance with the driver’s racing number, only 44 of the limited-edition designs have been made, making them the “the epitome of rarity and luxury”.
Hamilton is a brand ambassador of IWC, with the newly created watch certainly being one which will be virtually impossible to get hold of.
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The timepiece has been designed to celebrate the “precision, innovation” and “indomitable spirit” of the 103-time race winner, who is set to remain in F1 until at least the end of 2025.
“Lewis Hamilton is known not only for his driving record, but also for his style,” IWC stated upon the release of the third watch created in collaboration with Hamilton.
IWC’s statement continued: “This limited-edition timepiece not only celebrates the spirit of precision, innovation, and style but also embodies the indomitable spirit of Lewis Hamilton, an icon in the world of motorsport.
“Another cool feature that sets this timepiece apart is the presence of Lewis Hamilton’s logo, resembling a panther’s eyes, adding a personal touch to an already distinctive design.”
Given how few of the watches are being released, their value will likely increase substantially over-time, despite the fact they’re already worth a six-figure sum.
Should Hamilton manage to claim an unprecedented eighth Drivers’ Championship before he retires then that will also likely increase the value of the watch, although that’s certainly not going to happen this season.
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Whilst Hamilton has enjoyed a better campaign than he did in 2022, Mercedes still haven’t been competitive enough to take the fight to Red Bull.
Hamilton is closing in on Sergio Perez in the standings, although they are both comfortably behind reigning World Champion Max Verstappen.
Big changes are needed by Mercedes ahead of 2024 to get themselves back into a position where they can fight for the title, something which currently looks a million miles away.