Lewis Hamilton features in ‘Never Still’

Lewis Hamilton has struggled with Mercedes since the turn of Formula 1's new aero regulations at the start of 2022.

Lewis Hamilton has featured in a new campaign for suitcase company Rimowa, as part of their new series called, ‘Never Still’.

The series features short films which include some of the biggest stars on the planet, including seven-time World Champion Hamilton, footballer Kylian Mbappe and singer Rosé.

The short films features the icons with a Rimowa suitcase, whilst their voiceovers discuss what can be made possible through travel, by discussing personal stories.

World famous composer Hans Zimmer also worked on the features, with him having worked on unique backing tracks for each film.

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The campaign itself launched on Thursday across the globe and was created by Anomaly London.

“This fourth chapter of our ‘Never Still’ campaign signals an evolution as we look forward to what travel means post-pandemic, as a journey towards progress,” said Emelie De Vitis, senior vice-president of product and marketing at Rimowa, as reported by The Drum.

“We are delighted to partner once again with icons who echo our mindset of purposeful travel.”

Hamilton discussed how travelling has allowed him to grow as a “driver and a human”, as it’s allowed him to experience things and see places to “challenge my way of thinking”.

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“I have spent my whole career traveling the world and those experiences have shaped who I am as both a driver and a human,” said Hamilton of the campaign.

“It was only through seeing new places and perspectives that I really learned to challenge my way of thinking and to embrace the endless possibilities that the world holds. Home is where I reflect, but it’s through travel that I’m truly inspired.”

The launch of the campaign comes off the back of last weekend’s Italian Grand Prix, where the Mercedes driver had to settle for sixth.

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Hamilton endured a challenging weekend at Monza which saw him qualify in P8, four places behind George Russell.

His race pace also wasn’t much to write home about, as he went for an alternate strategy.

This saw him become stronger in the second half of the race, as he managed to progress from P10 to sixth.