Lewis Hamilton announces new business venture amid Mercedes struggles

Lewis Hamilton has backed a new vegan restaurant chain called Neat Burger, which has opened its first store in the United States.

Lewis Hamilton has called on his over 32 million Instagram followers to support his latest venture after his vegan restaurant chain Neat Burger opened its first branch in the United States.

Neat Burger was launched back in 2019 by co-founders Hamilton and Zack Bishti, growing quickly to six outlets in London and one in the United Arab Emirates.

The new restaurant in the US is the first of 30 new outlets planned in the near future, offering vegan burgers, fries, shakes and its special Filet-No-Fish sandwich.

“Neat Burger Nolita is officially open for business,” Hamilton wrote on Instagram.

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“We can’t get over the plant-powered energy of today!

“So many (literally hundreds) of you came to celebrate our grand opening. 

“It means the absolute world that you’re joining the mission to make plant-based food more accessible and delicious than ever before!

“Our clean, green burger dream is truly becoming a reality.

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“We also want to thank the whole Neat team (from the UK to USA) for the serious effort, passion and energy.

“Visit Neat Burger Nolita at 25 Cleveland Place for some Near icons and NYC classics made vegan,” he added.

Hamilton has been increasingly open about his vegan lifestyle, even feeding his pet dog Roscoe a plant-based diet.

In an interview last year, Hamilton revealed his dietary decision came after a friend “opened his eyes to the realities of food production.”

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Hamilton was initially advised by doctors that it might be difficult for him to get sufficient protein from a plant-based diet to support his sporting career, but the seven-time champion was undeterred. 

“I mean, I’ve won five world titles since then,” he explained.

“I’ve been more consistent than I ever was in the past. So it just takes proving people wrong. And that’s what I did.”