In 2023, Rolls-Royce Motor Cars unveiled the Spectre, marking its inaugural venture into the electric vehicle (EV) market. This full-sized luxury electric grand tourer embodies the brand’s commitment to blending traditional opulence with modern innovation.
The Spectre features a dual-motor all-wheel-drive system, delivering 577 horsepower and an estimated range between 264 to 321 miles, depending on driving conditions. Its design includes a redesigned Spirit of Ecstasy emblem and maintains the hallmark craftsmanship associated with Rolls-Royce.
Priced at approximately $420,000, the Spectre is positioned within the ultra-luxury segment, catering to a niche clientele seeking both prestige and sustainable mobility. Early reviews highlight its silent operation, swift acceleration, and the seamless integration of advanced technology with traditional luxury elements.
It’s important to note that Rolls-Royce Motor Cars operates as a wholly-owned subsidiary of the BMW Group and is distinct from Rolls-Royce Holdings plc, the aerospace and defense company. Consequently, the financial performance of Rolls-Royce Motor Cars, including the introduction of the Spectre, does not directly influence the share price of Rolls-Royce Holdings plc.
As of early 2025, Rolls-Royce Holdings plc has experienced a significant increase in its share price, rising over 80% in the past year. This surge is attributed to factors such as improved profitability, strategic divestments of non-core businesses, and ambitious financial targets set by the company’s leadership.
However, these developments are related to the aerospace and defense sectors, in which Rolls-Royce Holdings plc operates, and are separate from the automotive ventures of Rolls-Royce Motor Cars.
So, while the Spectre represents a significant milestone for Rolls-Royce Motor Cars in the EV market, its impact is confined to the automotive subsidiary under the BMW Group umbrella. Therefore, it does not have a direct effect on the share price of Rolls-Royce Holdings plc, which is influenced by factors pertinent to its aerospace and defense operations.