The 2024 Formula One season is poised to usher in a thrilling new era with the emergence of the Stake F1 Team, a groundbreaking collaboration between the world of motorsport and Stake, a prominent betting, entertainment, and lifestyle brand. In a move that defies convention, Stake has secured exclusive naming rights for the team, redefining the role of sponsors in Formula One.
Having previously partnered with the team in 2023, Stake is now set to take center stage as the exclusive Title Partner for both the 2024 and 2025 seasons. This unprecedented partnership marks a significant departure from traditional sponsorship models and introduces a fresh brand presence to the Formula One scene.
The Stake F1 Team promises to deliver a unique and dynamic approach to the world of sports and entertainment sponsorship. Breaking away from convention, the team aims to redefine marketing activations, embracing excitement as its new currency. This fan-centric focus aims to captivate audiences and position Stake F1 Team as one of the most engaging teams on the Formula One grid.
Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has rapidly risen to prominence in the world of sports and entertainment. Its expanded involvement in Formula One adds to an impressive roster of partners that includes global icons like Canadian superstar Drake, Everton Football Club, and the UFC.
Stake’s foray into Formula One in 2023 saw the brand’s unique activations resonate with a broad demographic, extending beyond the traditional Formula One fan base. Looking ahead to the 2024 season, Stake has exciting plans in store, including the highly anticipated launch of the new C44 in February, signaling the start of a thrilling year of experiences.
Alessandro Alunni Bravi, Team Representative, highlighted Stake’s journey in Formula One, emphasizing its ability to connect with fans and introduce new audiences to the sport. The partnership has also seen exciting collaborations with Stake’s ambassadors, such as Argentine football legend Sergio Aguero and Indian-Canadian rapper Karan Aujla, promising even more excitement in the upcoming season.
Edward Craven, Co-Founder of Stake, expressed his enthusiasm for the team’s new identity, fueled by a passion for speed, innovation, and pushing boundaries. With “mind-blowing activations” on the horizon, both on and off the track, Craven hinted at an exhilarating future for Stake F1 Team.
Akhil Sarin, Chief Marketing Officer of Stake, lauded the brand’s successful impact in increasing global brand awareness within the digital landscape. Sarin emphasized Stake’s commitment to delivering unforgettable experiences, underpinned by innovation, entertainment, and global connectivity, as they embark on this thrilling journey with the Stake F1 Team.
The emergence of Stake F1 Team in the 2024 Formula One season represents a seismic shift in the world of motorsport, blending the excitement of racing with the innovation and entertainment prowess of Stake, promising fans a truly exhilarating experience on and off the track.