‘Give it a rest’: Rich Energy ridiculed after teasing 2022 F1 return

Rich Energy founder William Storey has long claimed that his energy drinks brand will be returning to Formula 1.

Controversial energy drinks company Rich Energy has been ridiculed on social media after it once again teased its apparent return to the pinnacle of motorsport this upcoming season.

Rich Energy became the title sponsor of the Haas Formula 1 team in 2019, but their partnership was short-lived, with the energy drinks brand “firing” the American racing outfit due to what they described as “poor performance.”

Specifically, Rich Energy publicly severed ties with Haas just ahead of the 2019 British Grand Prix, and it remains unclear if the American racing outfit ever received any level of payment.

Since then, the company’s founder, William Storey, has frequently teased a return to Formula 1 – and on Friday, Rich Energy posted a tweet which prompted yet more ridicule from F1 fans.

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Several fans called on them to stop suggesting that they will be returning to the pinnacle of motorsport in any capacity, while a handful sarcastically commented “can’t wait.”

Last February, Storey alleged that a “strategic ally” had purchased a stake in a Formula 1 team and even claimed that Rich Energy had considered entering their own F1 team in 2022.

Specifically, he claimed that Rich Energy would become a partner of the unnamed team in 2021, before becoming their title sponsor the following year.

“A strategic ally of Rich Energy has agreed to purchase a majority stake in an existing team,” Storey said.

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“We did explore with the new regulations actually entering our own team for 2022, which would be Rich Energy Formula 1 Team.

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“But a friend of ours has agreed a deal for a majority stake in a Formula 1 team, and we will become a partner of that team for 2021. Once that acquisition is announced, we will become the title sponsor for 2022.

Rich Energy branding on Haas F1 car.v1

“I’m really looking forward to competing with our competitors on-track, I’ll be at the first race, March 28, in Bahrain,” he concluded.

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