Former Ferrari team principal Marco Mattiacci has been confirmed as a new signing by Aston Martin, but he will not be reporting to the Formula 1 side of their operation.
Mattiacci took temporary control of Ferrari in 2014 following the departure of now-F1 CEO Stefano Domenicali, before Maurizio Arrivabene was appointed as his compatriot’s long-term replacement in the 2015 season that saw the Scuderia claim three victories after a winless start to the turbo-hybrid era.
The 51-year-old was actually appointed by Aston Martin last April in a “growth and development consultancy role” but the British car company insisted that he was being brought in simply as an “advisor to Aston Martin Lagonda.”
Now though, the Italian is set to join as chief brand and commercial officer, and he is immensely excited by his new chapter.
“The new chapter for Aston Martin is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and [CEO] Tobias Moers in this role of Global Chief Brand and Commercial Officer,” he said.
“Having enjoyed global affection, passion and loyalty for 109 years, Aston Martin is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to grand prix racing.
“Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand which sits uniquely in the crosshairs of ultra-luxury and high performance.”
In a statement confirming their new employee, Aston Martin said Mattiacci will “also oversee Aston’s Martin’s industry-leading luxury customer experience and the brand and product integration with Formula 1 as a key global marketing platform.”
Having re-entered F1 after more than six decades away last year, Aston Martin is re-emerging as one of the world’s leading car brands and Moers, who took on his role in August last year, is looking forward to working with the experienced Italian as the motoring giant’s development continues.
“As we continue this new era for Aston Martin, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal,” he said.
“I am delighted to welcome Marco to Aston Martin and look forward to working with him and our world-class leadership team to accelerate our breath-taking new product roadmap and unrivalled luxury customer experience.”
Aston Martin are set to line up with Sebastian Vettel and Lance Stroll once more in 2022 as they seek to climb above seventh in the Constructors’ Championship.