Ferrari told importance of ‘selling job’ to sign Lewis Hamilton for 2024

Lewis Hamilton has been linked with a shock switch to Ferrari for 2024, as he remains without a contract for next year.

It appears Johnny Herbert is not the only one who wants to see Lewis Hamilton in red.

The ex-Sky Sports pundit is adamant that a Ferrari switch for Hamilton makes sense, stressing the importance of persuasion in such a move.

“As a racing driver, I don’t see why he would not have the motivation, especially for that 8th title. He is still good enough,” he said.

“The motivation for the eighth is still there. But it has to have the right ingredients – like he did when he went from McLaren to Mercedes when a number of people, including myself, thought he was mad to do it.

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“Mercedes at that point were nowhere. What Niki Lauda and Ross Brawn were able to present to him excited him. That’s why he went. Ferrari have got to do a similarly big selling job.”

Hamilton has given little to no indication as the whether he will be a Mercedes driver in 2024.

Mercedes have found themselves off the pace and far off bitter rivals Red Bull who lead the constructors with 224 points, while Mercedes trail in third with just 96.

Even ex-teammate and old foe Fernando Alonso and Aston Martin have been able to outperform Hamilton and the Silver Arrows.

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The question does arise: Would Ferrari be a step up for the Brit, considering the inconsistency of both outfits?

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With retirement surely forthcoming, the chance to see Hamilton in a Ferrari galvanizes. Life in red could result in a fairytale ending for the seven-time World Champion.

Ex-F1 team principal Eddie Jordan recently claimed such a move would be good for the sport.

Hamilton’s desire to compete was clear in March, when the driver stated:

“I still have 100 per cent belief in this team. It is my family and I’ve been here a long time, so I don’t plan on going anywhere else.”