Ferrari has announced that premium Italian beer Peroni Nastro Azzurro 0.0% are a new sponsor of the Maranello-based team, after a multi-year agreement was reached.
Peroni’s deal with the Italians starts this year following their exit from Aston Martin at the end of 2023.
When partnered with Aston Martin, Peroni’s logo featured on the Silverstone-based side’s car and clothing, with the same likely to happen in their new deal with Ferrari.
The premium zero-alcohol beer is sponsoring both the Ferrari F1 squad and the Ferrari Challenge Trofeo Pirelli series.
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In recognition of the exciting new deal, 2,024 limited-edition bottles named ‘Tifosi Nastro Azzurro 0.0%’ will be produced and released by Peroni to fans across the globe.
Who receives the limited-edition bottles will be decided with the help of Scuderia Ferrari clubs, to ensure that the team’s biggest supporters receive the premium product.
To celebrate the limited-edition bottles, Charles Leclerc and Carlos Sainz both featured in a short film called ‘The Brake In’, where they are seen changing Peroni’s traditional bottles to the limited-edition ones.
The Italian lager partnering with Italy’s most historic manufacturer is a big moment for the country, with team principal Frederic Vasseur believing that the deal ensures “strong visibility for Italy”.
Vasseur expects the partnership to be a “great success” and is looking forward to working with them.
“We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%,” Vasseur said. “Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage.
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“Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”
Ferrari are certainly busy making announcements ahead of the upcoming 2024 F1 season, with the side having also confirmed that their new car will be called the SF-24.
As well as that, Leclerc has recently signed a new contract with the team, ensuring that he enters the new power unit regulations in 2026 with them.