Ferrari are continuing to prepare for the forthcoming season and have announced a new chief racing revenue officer, with the successful candidate having previously worked at top-flight Italian football outfit AC Milan.
The Maranello-based outfit have appointed Lorenzo Giorgetti to the role, with him set to report to Ferrari CEO Benedetto Vigna.
Giorgetti previously held the role of chief commercial officer at AC Milan but has made the switch to Ferrari whilst remaining as a member of the Global Esports Federation’s board.
Vigna is pleased to have announced Giorgetti as the team’s new chief racing revenue officer, with the Italian believing that the Scuderia will “further develop” thanks to his “experience and leadership”.
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“With his experience and leadership, Ferrari will further develop long-term collaborations with our sponsors across all sport activities, including the emerging Esports world, and with our passionate global fan community,” said Vigna.
Prior to his move to Maranello, Giorgetti has also been the commercial manager of RCS Media Group’s sports portfolio, to further add to his incredibly impressive CV.
Speaking on his move to Ferrari, Giorgetti hailed it as a “true honour”, with the Italian having added that he will work “with an equal sense of excitement and responsibility.”
“Excitement at the great opportunities we can develop together with our esteemed sponsors and fans,” continued Giorgetti.
“And with a profound sense of responsibility towards the history and heritage of Ferrari and to everyone around the world for whom Ferrari is such a unique passion.”
It has certainly been an off-season full of change for Ferrari, with Mattia Binotto having resigned as team principal following the conclusion of the 2022 season.
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Whilst Ferrari claimed second in the Constructors’ Championship, the side ultimately made too many mistakes for him to retain his role, with many having reported that Binotto was told by his superiors to either resign or be publicly sacked.
New team principal Frederic Vasseur will be hoping to avoid the same fate, with the Frenchman much more likely to implement change should mistakes continue to be made by the side.
Vasseur officially started his new position on January 9, with the Italians set to reveal to the world their 2023 car next week, ahead of pre-season testing in Bahrain.