The past two seasons have been a disaster for Lewis Hamilton, failing to overtake Michael Schumacher in the all-time championship winning list in heart-breaking fashion.
2021 saw the Brit beaten to the championship on the final lap of the season finale in Abu Dhabi in very controversial circumstances, with many believing that he was robbed of the victory by race director Michael Masi.
The 38-year-old then never got the chance to avenge himself in 2022, as Mercedes produced a W13 under the new regulations that was nowhere near the level of Ferrari or Mercedes, resulting in Hamilton finishing the season winless.
The Silver Arrows will be hoping for better fortunes this season with the W14, having had a full year now to get to grips with the major regulation changes that came into effect last season.
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Only weeks before the start of the season, Hamilton has now shared a post on his Instagram to tell fans that he is hungrier than ever for success in 2023, recalling a powerful childhood memory.
“Remember how excited I was when I saw my first go kart wrapped up in my living room,” he captioned the photo of himself as a child on his go kart.
“I saw it before I was supposed to and had to act all surprised when my parents called me in to open it. Even walked in with my back turned to it and acted like it wasn’t there.
“From the very first time I got to drive it, I felt at one. I knew I was meant to do this. I knew I was powerful. More powerful and hungrier than other kids. That hunger was there from day one and it’s still here today.
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“I was hungry then, so much hungrier now.”
This post will come as a warning to the other drivers, as Hamilton targets another championship despite the media hype around the likes of Max Verstappen and Charles Leclerc.
Verstappen himself has even admitted that should Mercedes be able to provide Hamilton with a car capable of winning races this year, he will be a serious contender for the championship regardless of what he and Red Bull can do.