Alpine have brought BWT on board as their title sponsor ahead of the 2022 season as the water treatment company joins the French team following their departure from Aston Martin.
BWT joined Formula 1 in 2017 as a sponsor of the Force India team, with team principal at the time Vijay Mallya turning the car pink in recognition of the partnership and waving goodbye to the black and silver livery of 2016.
Further, Esteban Ocon and Sergio Perez donned pink helmets that year as BWT’s positive message about waste reduction began to proliferate around the paddock.
In recent weeks, team principal Otmar Szaufauer has departed Aston Martin and joined Alpine, with BWT a conspicuous absence from Aston Martin’s sponsor list ahead of 2022.
The Silverstone-based squad have since brought Aramco on board alongside Cognizant as a title sponsor, and rumours have been circulating that BWT would follow Szafnauer to Enstone.
Indeed, BWT have now been confirmed as a name partner to Alpine for the new year, and Cedric Journel, sales and marketing vice president at the team, is delighted with the acquisition.
“We are excited to announce that BWT will be the title partner for Alpine F1 Team for the next years,” he stated.
“Both Alpine’s and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to join forces to convince many people around the globe, our employees, partners, customers and fans to reduce plastic waste.
“In parallel we will use the huge global platform F1 provides to support BWT in their fight against the unfair distribution of clean, safe and healthy drinking water.”
BWT’s famous pink branding will now appear on the Alpine car alongside the French blue, white and red colours, while Aston Martin have replaced their pink highlights of 2021 with yellow hints for 2022.