Aston Martin are set for a name change next season, as current title partner Cognizant will be removed from the outfit’s official title.
In full, the Silverstone-based team are known as the Aston Martin Aramco Cognizant F1 Team; however, the Cognizant part of that will be dropped.
This doesn’t mean Aston Martin are parting ways with the American IT company, quite the contrary, they’re relationship is actually going to become stronger.
Aston Martin and Cognizant are entering “new phase” of their partnership, which will see the IT company removed as a title sponsor.
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Whether Saudi Arabian oil giants Aramco will become the team’s sole title sponsor is unknown, with the side’s new name to be confirmed in “early 2024”, according to an Aston Martin spokesperson.
Aston Martin’s and Cognizant’s strengthened relationship was actually announced during last weekend’s Qatar Grand Prix, with team owner Lawrence Stroll having released a statement.
Stroll praised their partnership which started in 2021, when the team rebranded as Aston Martin having formerly been known as Racing Point.
“Cognizant was Aston Martin’s first F1 title partner,” Stroll stated, as reported by The Mirror.
“They completely understood how a high-profile sports marketing partnership could raise their international profile, and the first phase of our relationship has succeeded spectacularly in increasing their global brand awareness.
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“As we enter this new phase of our partnership, we will deepen our relationship – we see things the same way, we have the same goals, and we work together in a truly unique and innovative way… What we’re seeing from working with Cognizant, is that they can really leverage their expertise in data, analytics and machine learning to make a marked difference to our efforts as a design team to build a faster racing car and become a leaner, more efficient organisation.”
With five races still remaining, the side can’t fully focus on 2024 just yet, especially as McLaren are just 11 points behind in the fight for fourth in the Constructors’ Championship.
The Woking-based side are in terrific form currently, meaning that Aston Martin will need to end the season strongly to defend the position.