Aston Martin are set to have a new team name in 2024, as title partner Cognizant is going to be dropped from the outfit’s title.
The team’s full name currently is Aston Martin Aramco Cognizant Formula 1 Team, with at least Cognizant name to be dropped for next season.
Aston Martin and Cognizant aren’t parting ways, instead they’re simply entering the second phase of their relationship working together.
This was confirmed last weekend at the Qatar Grand Prix, where a strengthening of their relationship was announced by team owner Lawrence Stroll.
Want to work in Formula 1? Browse the latest F1 job vacancies
Whilst Cognizant will continue working with the Silverstone-based team, it’s currently unknown who will replace them as a title partner, although Saudi Arabian oil giants Aramco could become the outfit’s sole title partner, rather than being in a joint position if this is of interest to them.
An Aston Martin spokesperson revealed that “building a deeper, broad relationship” with the American information technology company was always part of the plan, with their time together having seen Cognizant become a “household name”.
“Cognizant was our first title partner – and they engaged with Aston Martin in order to build the reputation of their brand. Cognizant is a $35b company with 300,000 employees – but three years ago it wasn’t a household name,” an Aston Martin spokesperson told RacingNews365.com.
“Through the first phase of their partnership with us, they’ve achieved that – now, lots more people know who Cognizant are and what they do.
“This was always planned as phase two of that relationship – after achieving global brand awareness, they are deepening their partnership with us, they are applying their digital transformation to our business – both on and off the racetrack – and we are now building a deeper, broader relationship with them.
“The new team name will be confirmed in early 2024.”
READ: Max Verstappen dismisses Gerhard Berger’s claim
Aston Martin currently sit fourth in the Constructors’ Championship but are being quickly caught by McLaren, who sit just 11 points behind with five races remaining.
Whilst the British outfit have gone off the boil in the second half of the season, they are certainly an exciting outfit for any sponsor to join, given how much money Stroll is ploughing into the team.
Aston Martin are only going to get better the longer Stroll puts money into the outfit, something which could attract a large title sponsor.