Aston Martin Racing Confirms Cognizant As New Title Sponsor

Last month, it was reported that Cognizant was negotiating a title sponsorship deal with Aston Martin Racing.

AMF1 Cognizant Team Sidepod -

Aston Martin Racing has confirmed that it has agreed a title sponsorship deal with US IT giant Cognizant, around two weeks after it was reported that they were in negotiations for such a partnership.

The team, which most recently competed in Formula One as Racing Point, said the information technology services corporation will act as its title sponsor on a multi-year deal.

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With Austrian water treatment company BWT no longer sponsoring the racing outfit, the Silverstone-based team’s car won’t have a predominantly pink livery next season and it’s almost certain their cars will instead be primarily green.

“The return of Aston Martin to Formula 1 after more than 60 years away is a landmark moment in the history of the sport,” Canadian billionaire Lawrence Stroll, who heads up the consortium of investors who own the F1 team, said.

“Everyone knows what Aston Martin stands for, but the Formula 1 team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team.

“I’m hugely proud that we can start this new chapter with the support of Cognizant.

“In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport,” he added.

Aston Martin’s 2021 F1 livery will be unveiled at its Gaydon headquarters in March, just weeks before the season is due to get underway.

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The team is expecting an influx of new fans next season, as four-time World Champion Sebastian Vettel will be partnering Lance Stroll at Aston Martin Racing after leaving Ferrari.

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