Alfa Romeo unveil stunning ‘Art Car’ F1 livery

Alfa Romeo's 'Art car' has been created to bring fans closer to the action, through augmented reality (AR).

Alfa Romeo have revealed to the world a stunning design on a model Formula 1 car, as part of a collaboration with German-born graffiti artist BOOGIE.

The ‘Art car’ livery was initially teased by the team ahead of fully unveiling it, with the Hinwil-based outfit not actually being set to reveal their actual 2023 livery until February 7.

The ‘Art car’ has been created to allow fans to get closer to the team, with it having been unveiled at Waldhaus Flims in the Swiss Alps.

BOOGIE’s design will not be used for the 2023 season and is purely part of a project to get the fans closer to the Swiss outfit, with the car set to go on display at the ICE London gaming hub event in early February, where it’ll feature on a stand run by the team’s new title partner, Stake.

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The car will also be accessible for fans through augmented reality (AR), whilst it will also make appearances in Zurich and at select races.

Following a year’s worth of campaigning, the car will be eventually auctioned off to raise money for Save the Children, Alfa Romeo’s charity partner.

Alfa Romeo team representative Alessandro Alunni Bravi labelled the man behind the design an “embodiment of talent” who, like the team, “are not afraid to challenge the way things are done”.

“We are proud to bring this project to life together with an incredible artist such as BOOGIE,” Alunni Bravi said.

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“He is like us, the embodiment of talent who came to call Switzerland home and evolved a unique style and way of doing things. Like BOOGIE, we are not afraid to challenge the way things are done and the Art Car project is the best example of this.

“Most importantly, we don’t want the Art Car to remain closed in our HQ: it’s a project for our community, for our fans, to get closer to the team – first through the JigSpace AR experience, then in person – and feel what drives us. I am excited about seeing this project grow and I can’t wait for the next few months.”

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BOOGIE went on to hail the opportunity he was given by the team as a “once in a lifetime” opportunity, that clearly, he made worthwhile.

“The opportunity to paint a Formula One car doesn’t come every day – it’s a once in a lifetime chance, and to do it for a team based in Switzerland has a special meaning for me,” BOOGIE said.

“With my design, I have tried to convey the spirit of this team: the letters all coming together to form the art symbolise all the people, partners and organisations that contribute to create this car. Alfa Romeo F1 Team Stake is a team – that goes beyond its name: it’s a group of people with a vision that is more than the sum of its parts.”